Looking at which keywords already send traffic to your competitors is usually the best way to start keyword research.
See what keywords your competitors rank for As soon as you have a handful of broad ideas related to your website’s topic, move on to the next step. It should only take a few minutes to find them. So don’t obsess too much over your seed keywords. As the name suggests, you’ll use them as ‘seeds’ for the next steps in this process. Note that seed keywords themselves won’t necessarily be worth targeting with pages on your website. Just think about what people type into Google to find what you offer.įor example, if you sell coffee machines and equipment, then seed keywords might be: If you already have a product or business that you want to promote online, coming up with seed keywords is easy. Every keyword research tool asks for a seed keyword, which it then uses to generate a huge list of keyword ideas (more on that shortly). They define your niche and help you identify your competitors. Seed keywords are the foundation of the keyword research process. See what keywords your competitors rank for.In this chapter, we’ll run through a few actionable ways to improve your knowledge in both those areas and discover potentially winning keywords for your website in the process. You need to understand how keyword research tools work and how to get the most out of them.You need to have good knowledge of your industry.It’s a simple process, but two things need to be true to do it well: You can then use keyword research tools to expand on those ideas and find even more keywords.
Keyword research starts with thinking about how potential customers might be searching for your business or website.
Keyword research also helps you to answer questions like: You need to know this to avoid creating content about things that nobody is searching for. Many website owners make that mistake, and it’s likely a big part of the reason why 90.63% of pages get no traffic from Google, according to our study. Keyword research is the only way to figure out what people are typing into search engines. It then involves analyzing, comparing, and prioritizing the best keyword opportunities for your website. Keyword research is the process of understanding the language your target customers use when searching for your products, services, and content. Before we dive deep into the intricacies of keyword research and how to find the best keywords for your business, let’s make sure we understand the basics.
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